Health & WELLNess SERVICEs FOR MUSIC PROs ON-THE-GO

Download Your Free Copy of the Touring Community Wellness Guide Now.

With helpful, practical health and wellness tips for the touring community and music professionals on the go.

WHAT WE DO

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We are a team of Integrative Health Coaches, providing a range of personalized health and wellness services for the music community.

 



Our founder, Ethan Schiff, owned a successful management company in Los Angeles for a decade. After going through a 130-pound weight loss transformation, he became a certified Integrative Health Coach, started Optimized Health Coaching and Optimized Touring, and dissolved his management company to fully devote himself to helping others simply feel better.



Our
WORK is customized and scalable to your needs, priorities, and budget. 

 



Our
GOAL is for artists, musicians and touring crew to receive support in areas like Nutrition, Movement, Stress, Sleep and Mindset, customized to their daily schedule.



Our
BELIEF is that a healthier music community benefits everyone, both personally and professionally.

how it works

Touring Health & wellness services

Everyone’s needs are different, and we customize our services to fit your schedule, needs priorities and budget.

Sample Touring Services:

Before Tour Begins

  • Artist Team Meeting to Discuss Priorities

  • Touring Team Logistics & Schedule Meeting

Tour Services

  • Overall Tour Health & Wellness Consulting

  • Localized Meal Suggestions In Every Tour City

  • Hospitality Rider Makeovers

  • Catering Menu Creation & Advancing

  • Fast Food Recommendations (based on your taste)

  • Custom Fitness Plans

  • Custom Pre-Show Stretch Routines

  • Sleep Routine Support & Resources

  • Stress & Mindfulness Support & Resources

  • Hydration Tips

  • Team-Building Activities

Coaching On The Road (optional)

  • Virtual Zoom Coaching and Check-Ins

  • Unlimited Access To Coach Anytime

 

MUSIC PROFESSIONAL HEALTH COACHING

Real health plans, made by real people, based on your real life. Health Coaching Services for the overworked music industry professional.

Nutrition

  • Personalized Meal & Grocery Plans

  • Meal Prep Tips on Limited Time

  • Weekday Lunch Ideas

  • Portion Control Strategies & Solutions

  • Healthy Snack Ideas

  • Localized Food Ideas When Traveling

  • Navigating Stress/Emotional Eating

  • Navigating Work Dinners, Happy Hours, Social Plans

  • Discover What Works For Your Specific Body

Movement & Fitness

  • Weekly Workout Plans, Realistic To Your Life

  • Access to Live (Zoom) Community Workout Classes

  • Strategies To Stay Consistent With Your Routine

  • Accountability & Support

  • Personal Training (optional add-on)

Other

  • Work Boundaries and Communication

  • Morning Routine Upgrade

  • Sleep Routine Upgrade

  • Hydration

  • Stress & Mindfulness Support

  • Mindset Tips & Behavior Change

  • Journaling Prompts & Goal Setting

Coaching Includes:

  • Weekly 45-min Coaching Session (Zoom)

  • Weekly Plan Based on Your Real Life & Needs

  • Unlimited Coach Access via Text/Email Anytime

 

What People Are Saying

 

“I’ve lost 80lbs in 6 months since working with Ethan and Optimized Health. Our work has totally reshaped my views on dieting, and my overall relationship with food - something that I wasn’t sure was even possible for me.

Touring is such an abnormal and unpredictable experience, especially at our level where we’re touring in a van. I’ve learned that the more I can take care of myself on the road, the better the tour will go. Beyond food, tour life is also such a weird ride for your mental health, and having a health routine and consistency is just so important.

— Jason Singer (aka “michigander”), touring artist

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“I've tried all types of approaches when it comes to trying to lose weight over the years, both on and off the road. Linking up with Ethan has been by far the most effective and practical program I've adapted into my life, both physically and mentally. As an artist manager and former tour manager, Ethan easily relates to the lifestyle and all the curveballs that can regularly throw a wrench in the gears of staying on the tracks.

He's an incredible cheerleader whose approach is realistic and contagiously motivating. The customized training and food program he built out for me is centered around longevity and sustainably maintaining my goals.

Beyond what I came to expect going into working together, his own experiences are clear drivers in the passion demonstrated to go above and beyond, making sure the plan evolves and pivots to meet your needs.”

— Jason Gibbs (manager, Red LighT)

“Ethan and Optimized Touring answer the call of a demanding industry that constantly tests a person’s mind, body and spirit. Late nights, time changes, crazy schedules, intense travel, unpredictable food options, extreme pressure, partying... It simply isn’t sustainable and that way of thinking is slowly becoming extinct.

Ethan has the incredibly unique perspective of being a health and fitness coach while currently managing a successful artist management company. Leading with empathy, Ethan caters his coaching to our lifestyle with real results. His positive demeanor, enthusiastic support, and practical approach to wellness has been an absolute game changer for my life. I look forward to continue consulting Ethan for my own wellness journey along with my clients, crew, staff, and beyond.

— Andrew leib (manager, red light)

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"Ethan is an inspiration - a shining example of someone who knows how prioritizing your health leads to a happier, more fulfilled work life. Watching Ethan build his health coaching practice on top of an already successful management business has been amazing to witness.

We're excited to work with Optimized Touring to consult our roster on how to stay healthy on the road. As someone who's spent many hours on tour myself, I know the challenges of trying to keep up a healthy routine, and look forward to leaning on Ethan and his team for our artists.”

— Seth Kallen (Owner, this fiction)

"Ethan is the coach and support system I always dreamed might exist, but could never find. As a musician with a chaotic schedule and limited access to healthy food and exercise equipment, I struggled for over 10 years with obesity and general physical health.

When I was introduced to Ethan it seemed that finally someone was able to work within the realities I faced to move me towards attainable and steady progress. With a well-rounded approach including diet, weekly planning and physical exercise, I've lost 75 pounds and counting, and I feel physically better than I've felt since high school."

— DAVE B (Artist & PRODUCER)

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Ethan and I started working together at the end of 2020, and the last 5 months have been transformative. He has a super thoughtful approach to holistic health, and paired with his deep understanding of the challenges facing the touring artist, the launch of Optimized Touring is perfectly timed and positioned to support artists going back out on the road post-COVID with a renewed focus on their health along the way.

Personally, I’ve never had a problem rallying to go to the gym, but in retrospect, I certainly wasn’t maximizing my time or pushing myself to keep growing. The workouts Ethan has customized for me keep me engaged and continually surprising myself with what I’m able to accomplish. I even have started to enjoy running after decades of declaring I would never do such a thing.

— BRYAN GRONE (SPLICE)

My Story

Hi! Ethan here. I founded Backbeat Management, a talent management company based in Los Angeles, and worked as a manager for a decade with artists, producers and songwriters.

While my work was very successful, I noticed over time I was essentially sacrificing myself daily to serve my business and my clients. At my heaviest weight I was 312 pounds, working 12+ hours a day, and feeling the intensity of an industry that celebrates grind culture and assumes heavy drinking, lavish meals on company cards, late nights and social media addiction.

In a personal health journey focused on habit development instead of deprivation, I lost (and kept off) 130 pounds, became an Integrative Health Coach and founded Optimized Health, a health coaching company providing personalized health services across Nutrition, Movement, Sleep, Stress and Mindset for people of all backgrounds.

With Optimized Touring, My goal is to take the powerful health coaching work that I have watched transform many peoples’ lives (including my own) and combine it with my music industry expertise to provide a health foundation for the music industry that currently does not exist.

GET a free consultation.

ethan@optimizedhealthcoaching.com
Optimized Health LLC

921 G Street
Petaluma, CA 94952